Case Study: Greaton

Omni’s Outreach Engine Delivers 7X ROI for Greaton, with 20X on the Horizon

Introduction

Greaton, a healthcare-focused marketing and lead generation agency, was looking to build a reliable and scalable client acquisition pipeline. Previously reliant on unpredictable referrals and costly ad spend, the team sought a new approach that could bring consistency, efficiency, and return on investment. They partnered with Omni to execute a more strategic and automated cold outreach system - and the results exceeded all expectations.

The Challenge

Greaton faced multiple challenges that made scaling their business difficult:

• Inconsistent Pipeline: Most leads came from referrals, with no sustainable growth engine in place.
• Ad Spend Concerns: Paid ads were costing more than they generated in revenue.
• Lack of Infrastructure: No structured outreach or data systems to guide prospecting efforts.
• Long Sales Cycles: With decision timelines in healthcare ranging from 4 to 8 weeks, early traction was critical to success.

The Omni Solution

Omni implemented a tailored outreach strategy for Greaton, built around high-converting copy, custom targeting, and automated follow-ups on LinkedIn and via email. The focus was on finding the right messaging-market fit, iterating quickly, and staying hands-on throughout.

Key elements included:

• Collaborative Targeting Strategy: Constant experimentation and refinement of buyer personas.
• Cold Outreach Infrastructure: Built a complete cold outreach system from scratch, eliminating reliance on referrals.
• Messaging Development: Iterative testing and optimization of messaging based on feedback and real-time results.
• Ongoing Support: Direct access to Omni’s team, including strategy calls, real-time campaign pivots, and quick turnaround on changes.

Execution and Results

Omni’s approach quickly paid off:

• First Lead Within Days: Greaton secured their first lead shortly after launch - during the holiday season.
• Consistent Discovery Calls: Within the first 2 months, Omni helped build momentum with a growing number of qualified discovery calls.
• 7X ROI to Date: As of the most recent evaluation, Greaton reported a 7X return on their total investment with Omni.
• Projected 20X ROI: With several high-ticket deals in late-stage conversations, they expect ROI to surpass 20X in the coming weeks.

Testimonial

“You guys have 7Xed our investment — and if we close one of these next clients, we’re talking 20X or more. That’s huge. When we started, our pipeline was unstable, everything was referral-based, and our ad spend was bleeding us dry. Omni came in, helped us build infrastructure, test copy, refine targeting, and handled every chaotic moment with professionalism. I came in skeptical, and now I’d double or triple down. It works. Just trust the process and be patient - the results speak for themselves.”
— Zachary, Founder of Greaton

Conclusion

Omni’s partnership with Greaton is a prime example of how a structured, iterative outreach strategy can replace unpredictable lead channels and create scalable growth. Through automation, real-time optimization, and a hands-on support model, Omni helped turn an uncertain lead flow into a predictable pipeline - and delivered returns well beyond expectations.

‍