Case Study: Gravity Jack

Omni’s Messaging Stands Out on LinkedIn, Opening a New Lead Channel for Gravity Jack

Introduction

Gravity Jack, a cutting-edge AR/VR development firm, wanted to explore new lead generation channels beyond their traditional approach. To test the potential of LinkedIn as a viable source of high-quality opportunities, they partnered with Omni. This case study highlights how Omni’s personalized outreach and adaptive campaign structure helped Gravity Jack break into a new prospecting channel and generate meaningful sales conversations.

The Challenge

Before working with Omni, Gravity Jack had not tapped into LinkedIn as a strategic lead generation platform. Their outreach lacked consistency and resonance, and most of the inbound attention they received on LinkedIn felt generic or uninspired. They needed a partner who could help craft compelling messaging and drive targeted conversations with high-intent prospects.

The Omni Solution

Omni worked closely with Gravity Jack to launch a tailored LinkedIn outreach campaign, prioritizing personalization, calendar coordination, and iterative learning. The campaign emphasized authentic messaging that felt native to Jen’s voice, often leading prospects to believe she wrote the messages herself. As engagement grew, the team optimized targeting and call scheduling to align with Jen’s availability and capacity.

Key strategies included:

• Human-Sounding Copywriting: Messaging that stood out from typical outreach and sparked curiosity
• Adaptive Scheduling: Omni synced lead flow to Jen’s calendar needs, maintaining flexibility and momentum
• Collaborative Campaign Management: Adjustments were made in real-time based on performance and feedback

Execution and Results

Omni’s approach quickly gained traction:

• Higher-Quality Conversations: Jen noted that many prospects said Omni’s messaging was the first LinkedIn outreach that truly caught their attention
• Consistent Lead Flow: Once the campaign found its rhythm, calls came in regularly and aligned with Gravity Jack’s internal bandwidth
• New Revenue Channel: The campaign opened up a previously untapped lead generation arena, proving the viability of LinkedIn as a scalable sales channel

Testimonial

“Most people ignore LinkedIn outreach, but what Omni wrote actually made people stop and reply. Some even thought I wrote it myself. Once we got in sync, the calendar filled up with genuinely interesting conversations. This was a completely new channel for us, and it’s been exciting to see both what it’s done and where it could go.”
Jen, Gravity Jack

Conclusion

Omni helped Gravity Jack successfully break into LinkedIn as a new lead generation channel, combining smart targeting, compelling copy, and adaptable systems. What started as an experiment quickly became a reliable source of qualified leads and engaging conversations, with room to scale even further.